META / FACEBOOK

AD COST CALCULATOR

Learn How To Maximize Your Revenue From Running Profitable Campaigns

Try Our Free Facebook Ads Calculator

Plug in your numbers below, and see how much money you will profit from running Facebook Ads for your business.

Enter Your Numbers

Monthly Ad Budget

$

Average Client Value

$

Landing Page Conversion Rate 25%

1%60%

Lead-to-Client Close Rate 20%

1%80%

Your Projected Results

Est. Leads / Month —

Cost Per Lead —

New Clients / Month —

Projected Revenue —

Break-Even Point —

Return on Ad Spend (ROAS)

—

for every $1 you invest in ads

How This Calculator Works

We use an industry-average CPC of $1.50 to estimate clicks from your budget. Your landing page conversion rate turns clicks into leads. Your close rate turns leads into clients. Revenue = clients × your average client value. ROAS = projected revenue ÷ ad spend. A ROAS above 1.0x means your offer is profitable to run ads for. Intent data audiences typically reduce cost-per-lead by 40–70% compared to cold traffic — meaning your real results could look even better.