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How To Get More Eyes On Your Offer

How To Get More Eyes On Your Offer

February 20, 20235 min read

“Like fish need water, your funnel needs traffic to thrive.” - Tamra Millikan

Your sales funnel is like a fish tank, and just like fish need water to survive, your funnel needs traffic to thrive. But what do you do when your fish tank is looking a little empty and your funnel is barely generating any leads? Don't worry, we've got some tricks up our sleeves to help you reel in more visitors and increase your chances of making a sale. In this article, we'll dive deep and explore five proven methods to get more eyeballs on your offer.

Step 1: Optimize Your Website For Search Engines

Optimize Your Website SEO To Get Found Online

If you're not showing up in search engine results, you're missing out on a massive chunk of potential traffic. So, make sure your website is optimized for search engines. This means taking the time to research the right keywords to target, and then making sure those keywords are woven into your website's copy and meta descriptions.

To get you started, here are some basic tips for optimizing your website:

  • Conduct keyword research to find the phrases your audience is searching for

  • Make sure your website's copy includes those keywords (but don't overdo it!)

  • Ensure that your meta descriptions accurately reflect the content of each page

  • Use header tags (H1, H2, etc.) to break up your content and signal to search engines what's most important

  • Make sure your website is mobile-friendly (Google penalizes websites that aren't)

  • The link to your sales pages needs to be everywhere (social media profiles, email signature, podcasts, etc with a strong call to action

If you're not confident in your ability to optimize your website for search engines, consider hiring a professional to help you out. It's an investment that will pay off in the long run.

Step 2: Create Engaging Content

Great Engaging Content To Attract Your Ideal Clients

Once you've optimized your website, it's time to start creating content that will draw people in. Engaging content is the cornerstone of any successful sales funnel, as it's what drives people to your website in the first place.

But what does "engaging content" actually mean? Essentially, it's anything that your audience finds valuable, interesting, or entertaining. It could be blog posts, videos, infographics, social media updates, or anything else that speaks to your target market.

To create engaging content, keep these tips in mind:

  • Know your audience: What do they care about? What problems are they trying to solve?

  • Speak their language: Use the same words and phrases they use when talking about their problems

  • Be useful: Your content should provide value to your audience in some way

  • Be entertaining: If your content is fun to consume, people are more likely to share it

  • Don't be boring: If your content is dry and technical, people won't stick around for long

  • Constantly be testing new micro-angles and calls to action to talk about your offer

Step 3: Leverage Social Media

Leverage Social Media To Find Your Ideal Clients

Social media is one of the most powerful tools you have at your disposal for driving traffic to your sales funnel. By leveraging platforms like Facebook, Twitter, and LinkedIn, you can reach new audiences, engage with potential customers, and build your brand.

To make the most of social media, keep these tips in mind:

  • Choose the right platforms: Not all social media platforms are created equal. Figure out where your target audience spends their time, and focus your efforts there.

  • Be consistent: To build a following, you need to post consistently. Figure out a schedule that works for you and stick to it.

  • Engage with your followers: Social media is a two-way conversation. Respond to comments and messages, and actively engage with your followers.

  • Use paid ads: Organic reach on social media is limited. If you want to reach a larger audience, consider using paid ads to promote your content.

Step 4: Build An Email List

Build An Email List To Get More Eyes On Your Offer

Email marketing may seem old-fashioned, but it's still one of the most effective ways to drive traffic to your sales funnel. By building an email list, you can stay in touch with potential customers, promote new products or services, and nurture leads over time.

To build an email list, there are a few key steps you'll need to take:

  • Offer an incentive: People aren't going to give you their email address for nothing. Offer something of value in exchange, like a free ebook or a discount on their first purchase.

  • Use opt-in forms: Make it easy for people to sign up for your list by using opt-in forms on your website and social media channels.

  • Send engaging emails: Once you've built your list, it's important to keep your subscribers engaged. Send them useful, interesting content on a regular basis, and make sure your emails are optimized for mobile devices.

Step 5: Partner with Influencers

Partner With Influences To Get More Visibility Online

Partnering with influencers is a great way to get your brand in front of a wider audience. Influencers have large followings on social media and can help you reach new potential customers.

To partner with influencers, keep these tips in mind:

  • Choose the right influencer: Look for influencers who have a large following that overlaps with your target market. Make sure they have a track record of promoting products or services similar to yours.

  • Make it worth their while: Influencers won't promote your brand for free. Offer them something of value in exchange, like free products or a percentage of each sale.

  • Track your results: Make sure you're tracking the results of your influencer partnerships, so you can see which ones are driving the most traffic and sales.

In conclusion, getting more eyes on your offer requires a combination of tactics. By optimizing your website, creating engaging content, leveraging social media, building an email list, and partnering with influencers, you'll be well on your way to driving more traffic and sales. And remember, while it's important to be strategic, don't forget to have fun along the way!

Tamra Millikan, CEO of Click Automations

If you want to attract and retain your ideal clients, schedule a quick chat to learn how we hlep you get farther, faster than you ever thought possible and get 20 free leads customized to your ideal client avatar when we speak.

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