“Blogging allows you to establish yourself as thought leader, get found on searches, nurture and convert leads, and reach new audiences in a meaningful and effective way .” - Tamra Millikan
Isn't blogging "so 2010?"
Blogging has long been considered an essential element of digital marketing, and in 2023, this is truer than ever. In a world where the vast majority of consumers are connected to the internet and spend a significant portion of their time online, having a strong online presence is crucial for businesses of all sizes. And one of the most effective ways to build and maintain that presence is through regular, high-quality blog content.
First and foremost, blogging allows businesses to establish themselves as thought leaders in their industry. By consistently creating and sharing valuable, informative, and relevant content, businesses can demonstrate their expertise and build trust with their target audience. This is especially important in the digital age, where consumers have an almost endless array of options and are often hesitant to make purchases from unfamiliar brands. By consistently providing valuable content, businesses can differentiate themselves from the competition and establish themselves as a go-to resource for their industry.
In addition to establishing trust and thought leadership, blogging is also an effective way to drive traffic to a website. By creating and promoting high-quality blog content, businesses can attract visitors to their site through search engines, social media, and other online channels. This is especially important for small businesses and startups, who may not have the resources or budget for more traditional forms of advertising. By regularly publishing valuable content, businesses can attract new clients and leads and improve their overall online visibility. This works best when you post to social media about your blog with links to the page on your website. If you are part of online groups where your blog content would be valuable, share it there as well.
Blogging is also an excellent way to improve a website's search engine ranking. Search engines, like Google, prioritize websites with fresh, relevant, and high-quality content. Blogs are one of the first pages Google indexes and uses to determine your search ranking. By consistently creating and publishing blog content, businesses can improve their search engine ranking, making it easier for potential clients to find their website. This is especially important for businesses that rely on organic search traffic to drive sales and leads.
In addition to its SEO benefits, blogging is also an effective way to nurture and convert leads. By providing valuable content that addresses the needs and interests of their target audience, businesses can nurture leads and guide them down the sales funnel. Blogging can also be used to highlight new products, services, or promotions, further encouraging leads to make a purchase. When potential clients are researching you online, one of the first places they look is your blog. This allows potential clients to determine your level of expertise on a topic, and understand who you serve based on the content you feature. Both help them access whether or not you have the solution(s) to their problem.
Blogging is also an excellent way to engage with clients and build a community around a brand. By regularly publishing content and encouraging comments and feedback, businesses can create a sense of community and connection with their audience. This is especially important in the digital age, where consumers are often seeking out more personal and authentic connections with the brands they support. By creating a community through their blog and blog comments, businesses can build stronger relationships with their clients and foster loyalty.
Finally, blogging is an excellent way to repurpose and reuse content. By creating high-quality, evergreen content, businesses can repurpose and reuse their blog content in a variety of ways, including social media posts, email newsletters, and even paid advertising campaigns. This not only helps to save time and resources, but it also allows businesses to get more mileage out of their content and reach a wider audience. A powerful strategy to repurpose your blog posts is to post to social medial about the blog and link to it for 4 weeks, alternating images and captions.
In conclusion, blogging is an essential element of digital marketing in 2023. It allows businesses to establish themselves as thought leaders, drive traffic to their website, improve their search engine ranking, nurture and convert leads, engage with clients, and repurpose and reuse content. By regularly creating and promoting high-quality blog content, businesses can build and maintain a strong online presence and reach their target audience in a meaningful and effective way.
Here is a quick checklist to get you started with you blog. Remember imperfect action beats inaction, get started and keep publishing.
Pick Your Topics Wisely - research what your ideal clients are searching for using websites like, "Answer The Public".
Blog 1-2 times per month, repurposing your content on social media several times, alternating the images and captions, but linking to the same blog post.
Make sure to have one H1 title and at least two H2 subtitles for SEO.
The best most effective blogs are between 1,000 - 1,500 words.
Give your image keyword titles that match the blog subject and ensure they are optimized for fast loading.
Tamra Millikan is CEO of Click Automations, a digital marketing agency helping local businesses attract and retain their ideal clients. She can be reached at clickautomations.com.
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